San Diego, California
Awearness Athletics
Scroll ↓
In 2021, an old high school friend, Alecia, reached out to me with her brilliant ideas! Alecia had dreams of starting a sustainable activewear business in support of mental health awareness. Her main brand priority is making customers feel comfortable and confident in their athletic wear to express how physical exercise can benefit mental health. As an advocate for mental health, I was so honored she had me in mind to help bring her vision to life!
Flannel Flower
The main floral icon that represents Awearness Athletics is a flannel flower. The flannel flower is a symbol for mental health awareness and it was important to the client to incorporate it into the branding.
As a gender neutral business, it was also key to come up with a logo that wasn’t overly feminine or masculine. The simplicity of the geometric icon is the perfect amount of neutrality without compromising the overall floral symbolism.
Since the launch of Awearness Athletics, Alicia has built her own website and had truly become a master of her brand! She designs her own merchandise with her brand identity in mind and is truly crushing it!