Those are the three words that I would say sum up my branding approach. Why modern? Well you are already investing in a branding package, so choose something to will stand the test of time. Captivating? This one is simple, in order for you to succeed to the best of your ability, we want to truly spellbind your audience with their first impression of your business. Purposeful? Shouldn’t everything you hold dear in life have a purpose to you? You can totally create a logo just to create a logo, but when there is a significant meaning and intent behind it.. ooh that’s where the magic happens.